I am very excited about the progress of my research design so far. For my research design, my team is creating a social media strategy targeted at school district employees. Currently, the design team involves of five members. The team consists of a photographer, a journalist, a social media manager, a graphic designer, and a television producer. Since it’s a social media-related course, part of the course will be delivered through social media platforms. Hence, I will be employing social learning theory as a theoretical framework.
Social learning theory, according to Bandura (1986), suggests that a social environment is an important factor in learning among humans. I also intend to consult adaptive structuration theory, which has been employed by human resource development researchers to study the application of new technologies in the work environment. In reference to DeSanctis and Poole (1994), adaptive structuration theory is a foundation for examining the differences in organizational change that are present when innovative technologies are executed and utilized.
I believe my research design could use more work. For instance, the course goals and objectives could use more qualitative research before it is fully designed. Also, I would like to test the course on students with similar social media experience as the target learners to see if it is ready to be released.
Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, NJ, US: Prentice-Hall, Inc.
Desanctis, G., & Poole, M. S. (1994). Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory. Organization Science, 5(2), 121-147. doi:10.1287/orsc.5.2.121